Bango Plc (AIM: BGO) allows smartphone and tablet users to pay for apps, games, music and video via one click, which adds the payment to their phone bill. This is known as Direct Carrier Billing (DCB), and Bango take a fee from each transaction going through their system.
Bango’s technology sits on both the app stores and mobile operators servers – acting as an interface between mobile users, the app stores and network operators. And because they are gathering and analysing data from all these parties, they are able to advise partners of potential optimisations – recommendations which help increase end user spend and conversion rates.
Global leaders plugging into Bango include Amazon, Google, Samsung, and Microsoft, and the company has over 140 payment routes activated, with a 40% share of the direct carrier billing market (Progressive Equity Research, March 2016).
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|End user spend||1,852||1,093|
|Proft/ (Loss) for the Year||4,897||(2,421)|
|Cash & Cash equivalents||5,837||2,687|
www.techcrunch.com (January 2020)
“App Stores saw record 204 billion appdownloads in 2019, consumer spend of US$120bn.”
“Consumers downloaded a record 204 billion apps in 2019, up 6% from 2018 and up 45% since 2016, and spent $120 billion on apps, subscriptions and other in-app spending in the past year. The average mobile user, meanwhile, is spending 3.7 hours per day using apps.”
Investors Chronicle (Nov 2019)
“Bango Gaining Momentum: Aim-traded Bango (BGO:130p), a provider of a state-of-the-art mobile payment platform enabling smartphone users to charge purchases made in app stores straight to their mobile phone account, has announced several contract awards in the past few weeks, adding substance to the investment case I outlined when I covered the interim results”
Thisismoney.co.uk (Dec 2019)
“Bango shares drop 8% despite revenues rising more than 40% as mobile payments firm fails to close new supply deals.”
Progressive Equity Research (Mar 2018)
“Momentum remained strong during the year, with End User Spend (EUS) confirmed as having more than doubled but opex having grown by just 13%. The positive outlook statement will give confidence in the near-term financial performance.”