Eagle Eye, the London-listed SaaS and artificial intelligence group, has secured a three-year agreement with a large regional US grocery chain to deploy its personalised marketing technology, marking the company’s latest expansion in North America.
Under the terms of the contract, the retailer, which operates more than 500 stores across nine states, will test Eagle Eye’s AI-driven “Personalized Challenges” and “Personalized Promotion Ranking” tools in a six-month proof of concept covering a portion of its customer base. Subject to a successful trial, the parties plan to extend the arrangement into a full three-year, subscription-based rollout. Eagle Eye said the deal is expected to make a “material contribution” to annual recurring revenue for its EagleAI product suite from the first half of fiscal 2027, in line with current guidance.
The win follows a multi-year agreement announced last month with a large North American food retailer and is expected to bolster the group’s growing presence in the region, supported by what it describes as improved sales execution and rising demand for AI-led marketing tools.
Eagle Eye said its Personalized Challenges technology blends machine learning, personalisation and gamification to influence customer behaviour and deliver higher-margin campaigns. Its Promotion Ranking engine uses AI to match existing mass promotions to individual shoppers, enabling more targeted offers.
Tim Mason, chief executive, said the addition of the supermarket chain to Eagle Eye’s roster reflected accelerating interest among global retailers in AI-enabled customer engagement. “Our EagleAI products’ ability to deliver rapid and measurable results places us at the forefront of this next wave of investment,” he said. “With building momentum and improving pipeline conversion, I’m confident we have the right products and initiatives in place to capture more of this market opportunity.”
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