Eagle Eye has today announced that E.Leclerc, the largest supertmarket retail chain in France, has signed a one-year contract for EagleAI’s new AI-powered, ‘Personalised Flyer’ offering, alongside a two-year renewal for EagleAI’s Personalised Challenges product. The retailer currently uses EagleAI’s Personalised Challenges and has renewed its contract following its success.

E.Leclerc operates in more than 720 locations in France with a further 85 locations internationally.

Tim Mason, CEO of Eagle Eye, said: “We are delighted to deepen our relationship with E.Leclerc, the first customer to utilise our newly developed digital Personalised Flyer offering, following its success with Personalised Challenges. Our latest AI-powered product is targeted at the significant and growing digital flyer market, opening up new addressable opportunities for Eagle Eye within the enterprise loyalty market. We are confident that with a strong reference customer in E.Leclerc the offering will garner significant interest once fully launched, particularly in the US and French markets.”