Ocean Outdoor: Wins Westfield Netherlands Contract

7th September 2020 | Ocean Outdoor Ltd

Ocean Outdoor Limited (LSE: OOUT), a leading operator of premium Digital Out-of-Home (“DOOH”) advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is pleased to announce that Ocean Outdoor Netherlands has been appointed as the strategic media partner of Unibail-Rodamco-Westfield (URW) for the country’s largest shopping, dining and leisure destination, Westfield Mall of the Netherlands, located in the Randstad and set to open at the end of 2020. Ocean Outdoor Netherlands was awarded the DOOH advertising following a competitive pitch.

This represents Ocean’s first contract win after entering the Netherlands market and expands Ocean’s premium digital out of home portfolio to 24 European URW shopping malls, in addition to holding the exclusive external media rights to two of Europe’s largest flagship destinations – Westfield London and Westfield Stratford City in the UK.

Ocean Group CEO, Tim Bleakley, said:

“This is a significant win which draws upon the expertise of Ocean’s content-led strategy, backed by technology and audience research, to develop the kind of interactive and immersive brand experiences that consumers expect when they visit URW destinations. Westfield Mall of the Netherlands will revolutionise the country’s retail offering, as they have done in the UK and every territory they enter. Ocean looks forward to playing our part in partnership with URW.”

Paul Buttigieg, URW’s Director of Commercial Partnerships, Europe said:

“We are delighted to confirm the appointment of Ocean Outdoor Netherlands as our strategic partner in the Netherlands. This is a flagship development and Ocean’s vision aligned with our strategy to put intelligent technology and premium content at the centre of the Westfield Mall of the Netherlands’ experience.”

With an estimated footfall of 15 million, close to 300 stores, restaurants and entertainment, Westfield Mall of the Netherlands will offer visitors memorable experiences, including a bespoke dining experience, boutique concept The Gallery and local food market, Fresh!, as well as iconic, 7.5 metre-high shopfronts. Being home to flagship stores of leading brands, shops operated by local entrepreneurs, and hip café and restaurants, the centre will become an international retail icon.

Ocean Outdoor acquired three Dutch DOOH companies in spring 2019, giving the Group a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries now operate as Ocean Outdoor Netherlands.

We interviewed Ocean’s CEO Tim Bleakley who outlines the Group’s core business, financial performance and growth plans.



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